Associate Sales and Marketing Analyst
Job Summary:
The Associate Sales & Marketing Analyst (SMA) is an entry-level diverse marketing position, requiring a preference for operating in a wide array of roles and responsibilities. The SMA assists in analyzing and reporting of sales and marketing information from internal and external data sources. The SMA maintains and performs calculations for territory performance reports and routinely communicates and updates management on assigned project status. The SMA must possess strong analytical skills, a functional understanding of marketing and sales and be comfortable interacting with medical professionals. This position demands ability to effectively interact in a team environment with a variety of communication and working styles on a variety of projects.
Essential Functions:
Analysis (65%)
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Responsible for researching, analyzing, writing, and presenting reports on a variety of areas.
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Completes analysis of sales territory performance on a monthly basis and measures progress toward brand goals.
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Assists in managing, updating, maintaining, and improving the electronic customer relationship management (CRM) database.
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Tracks product inventory and ensures sales projections are consistent with the manufacturing schedule.
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Tracks sales and promotional expenditures and performs financial analysis; presents results and provides recommendations to team.
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Assesses marketing program performance.
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Monitors sales data to assess competitive activity.
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Assists with market research analysis.
Marketing (20%)
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Contributes to the management of direct mail and email programs, including development, scheduling, implementation, execution, and performance analysis.
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Conducts online research for news and clinical papers or clinical studies of product portfolio and competition and presents summary.
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Performs minor updates to corporate website.
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Executes assigned administrative tasks in a timely and efficient manner and executes ad hoc reports as directed.
Customer Service (15%)
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Handles incoming customer calls in a timely, pleasant, and business-like manner.
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Makes outbound calls as required to customers in a professional and ethical manner.
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Attends select trade shows, working with sales and marketing team interacting with health care professionals.
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Completes in-person customer calls when appropriate.
Knowledge, Skills & Abilities:
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Must have ability to interact with wide array of individuals through strong interpersonal, analytical, and administrative skills.
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Strong written and verbal communication skills, with emphasis on presentation skills.
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Results-oriented with a willingness to take responsibilities and initiative.
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Ability to work independently and manage multiple projects and diverse work load to meet deadlines.
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Ability to analyze, interpret & present reports clearly & concisely.
Education:
Requires a Bachelor’s degree in business, science or related field; minimum of 2 years experience in marketing, sales, or data analysis preferably in pharmaceutical or healthcare industry.
Eloquest Healthcare®, Inc. is an Equal Employment Opportunity employer.